Amazon and Wal-Mart invest large sums of money in their networks in order to achieve faster fulfillment times, opening distribution centers across the globe and acquiring e-commerce and brick-and-mortar companies alike to maximize their consumer reach. Not every shipper has access to the amount of investment capital required to follow in Amazon's path, but larger retailers have taken to shipping from their store locations to mimic a larger distribution network. Target, for example, recently announced its Target Restock
program, which allows customers with a Target credit card to order a variety of household items in-store and have them delivered directly to their homes by the next day for a flat US$5 fee. In a similar vein, shippers can eliminate the costly residential leg of a delivery by providing a "buy online, pickup in store" offering, which naturally shortens transit time. Both of these methods seek to shrink the distance between ship point and customer in order to shorten transit times and reduce costs; however, it is important to note that stores will most likely require special resources and inventory management considerations to be able to directly fulfill orders.