In fact, RetailWire
estimates that 15-30% of all E-Commerce purchases are returned, thus highlighting a store’s need for a strong and thoughtful returns strategy. These policies can even be used to maintain and attract customers, and alternatively, an unclear or troublesome policy could possibly risk losing customers. According to AllBusiness
, “When a group of consumers were interviewed in a recent Harris Poll, as many as 91 percent responded that a store’s return policy was critical when making a purchasing decision.” Consumers need to know that there are options beyond just taking the financial loss if they are unhappy with their purchase. Just remember that return policies can directly affect consumers and businesses. If a company has a difficult return policy, it adds stress to both the consumer and the business by way of a negative customer experience. In this post, we’ll dig into five examples of great return policies, as well as why we love them so much.